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Swiss brand GC has been making waves in the watch industry since 1997, offering affordable but luxury timepieces to the market. Originally a high-end version of the Guess brand and standing for Guess Collection, today GC encompasses watches that are everything from sporty and masculine to feminine and elegant, blending Swiss precision with an impressive French aesthetic.
It was Guess founder and designer Paul Marciano that created the aspirational GC watches brand and its chic European feel is both bold and unique. The philosophy is 'La Précision du Style' and the brand perfectly blends luxury with accessibility using high-quality materials, technical expertise and impressive detailing.
Swiss made and fashion-conscious, GC offers timepieces for both everyday wear and sophisticated occasions. Expect everything from stainless steel finishes to diamond embellishments and bold coloured dials to midnight blue chronographs. GC watches are designed for both men and women and Jennifer Lopez is the brand ambassador of its ladies Swarovski® crystal collection.